Japanese craft beer · India Pale Lager
なみなみ to fill generously; wave upon wave.
The beer
A crisp craft lager from a small surf brewery in Chiba, brewed at Kaigan Brewery in Minamiboso by brewers and surfers who work a short walk from the sea.
Every edition features an invited artist, and every batch helps fund restoration on one stretch of Japan’s coast. See where batch 01 goes ↓
Impact · Batch 01
The first batch of nami nami supports the creation and conservation of seaweed beds on the coast of Hirono, Iwate. The carbon those beds hold is certified as J Blue Credit® by the Japan Blue Economy Association, and bought directly from Hirono Town.
Dotted underlines mark statements that are signed
off and backed by evidence. Hover or tap one to see what stands behind it.
Evidence managed by PocketSeed
Project 202211 JBCA00013 · Creation and conservation of seaweed beds using zoshokuko channels in Hirono, Iwate.
The coast
岩手県洋野町
For around fifty years, fishers in Hirono have cut channels into the rock shelf along their shore. Known as zoshokuko, they were made to raise sea urchin and abalone. Waves keep fresh seawater moving through them even at low tide.
The same channels grow dense beds of kombu and wakame. These seaweed beds shelter marine life and draw down carbon, which is now measured and certified as blue carbon. The project is run by the town together with three local fisheries cooperatives.
How it’s verified
Credits are purchased from Hirono Town, the project owner, through its appointed agent Sumitomo Corporation Tohoku.
Payment goes straight into Hirono Town’s account to fund the project.
The Japan Blue Economy Association records the transfer and retirement together in the J Blue Credit® registry. Each 0.1 t carries its own serial number, and once retired it can’t be used again.
Hirono Town issues a purchase certificate once the registry confirms it.
Live soon, and it counts from today. Cans bought before launch are included.
The QR on every can will open the nami nami platform: the artist’s story, the coast this batch supports, what your can contributed with the evidence behind it through PocketSeed, and the project’s total so far. It opens the same product passport you can see above in the beer section.
Inaugural collection 2026
めぐりゆくもの
One artist per edition, named on the can. A range to discover and collect.
How the places we inhabit shape who we are
James Ozawa (b. 1987) is a Tokyo-based photographer exploring how places and environments shape the people who inhabit them. Through portraits and landscapes, he documents the relationship between geography, culture, and identity. His work is driven by curiosity about unfamiliar places and the different ways people experience and understand the world around them.
The feelings and sensations we experience before we can name them
Natsuki Makino (b. 2000) is a Tokyo-based artist whose work explores the subtle feelings and sensations of everyday life. Through movement, material, and intuition, she follows experiences that are difficult to put into words, capturing moments before they become familiar or clearly defined. Her practice embraces uncertainty and the coexistence of different emotions.
How forms and identities emerge through change and connection
Riko Monma (b. 1994) is a Japanese–New Zealand artist working primarily in oil painting. Her work explores accumulation, equilibrium, and the relationships between individual forms and larger systems. Through recurring pearls and atmospheric landscapes, she considers the shifting relationships between order and disorder, and how individuality emerges and persists within a world of continuous change.
Where to find it